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Attraction marketing is the ability to give off “vibes” that draw people to you and your product offering. People want to be known to be connected to you. How attractive are you?
Attraction Marketing
We are in a different world today. In past, you could get away with knocking on doors and just letting people know your product exists. As long as you were clean and presentable, people really didn’t care much about who they were dealing with as long as they were legitimate. Things have changed in the world of today. To be successful in life, business or otherwise, you need to work on becoming that person people want to associate with.
We are drawn to people more positive than ourselves by nature. Consider lightning. Positive and negative energy build up in clouds. The negative energy typically falls to the bottom and when there is a more positive charge on the ground, lightning appears to reach down to the earth to connect. People will sometimes place lightning rods away from their home so that the lightning strikes there instead of near their home. It sounds counter-intuitive but you want to become that lightning rod for your business.
“Be an attractive force. This doesn’t mean you don’t pursue, but to be attractive while you do it.” – Mike Melia. I (Barry) consider this to be much like dating. A woman wants to be pursued until she catches you! Yes, I acknowledge that it is just as likely the other way around these days.
Why you?
People buy your why, not your what. There are very few products, services or opportunities these days that are unique. As a result, buying patterns have changed. In past, it was sufficient to offer a solution to a problem. That’s not enough today. We tend to buy from people we know, like and trust.
Simon Sinek: If You Don’t Understand People, You Don’t Understand Business from 99U on Vimeo.
Quit chasing dollars and share your “Why”. People will be more likely to open their minds and hear your opportunity.
“It’s not what you get in life, it’s who you become. Who you become determines what you get.” – Jim Rohn.
The goal then is really to achieve opening their minds to your message. Understand the needs of others and offer assistance rather than trying to coerce them into your opportunity or product. Let them get to know, like and trust you. That’s what leads to an open mind.
“Your mind is like a parachute. It works best when it’s open.” – Mike Melia
Be honest and up front.
You have developed a relationship with someone and want to show them how you can help. Be up front with your intention when if you are asking for someone’s time. You have worked hard to gain their trust. Be intentional. Ask for their time to show them what you have to offer.People will respect you for being honest and up front. This is especially important with friends and family. Don’t ask them for a coffee and lead them to believe it’s social when your intent is business. Friends, family and strangers all deserve respect. Time is the most precious commodity we have. Don’t waste yours or theirs.
They said no, not right now. Don’t blow it. Remember, they’re not saying no to you, they are saying no to your product. I know you believe your product is the best available and everyone should have it, you wouldn’t be offering it to them if you didn’t. It may well be that they need it but they’re not ready right now. Don’t try and tell someone they are wrong, that certainly won’t gain their trust. It’s your turn to keep your mind open. If you don’t annoy them, they may well offer a referral to people they believe would be willing to hear your story.
Now get out there and tell your story to as many people as are willing to listen!
Make it a great day,
Barry
P.S. What am I thankful for today? I’m thankful for great teachers like Mike Melia and Rip Mason. I’m grateful for opportunity. I’m thankful for people with open minds.
What are you thankful for today?
Are you looking for an opportunity? Contact Denise Clermont at 1-705-721-3795 or dmclermont@legalshieldassociate.com
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