We’re the same and yet different!
We have been involved in a few different organizations throughout our lives. Some corporations and some business opportunities.
I find it amazing that we make assumptions that because we share a continent and borders that we are the same.
When I worked for PETsMART, I remember them sending a section of dog collars and leads covered in US flags. The Canadian managers without exception refused to put them on the shelf. We advised our upline that unless they were to make this a multinational section, it would sit in storage. They never saw the light of day. If I remember correctly, that was in the neighbourhood of $8,000 per store or more in inventory.
Now, with some of the business opportunities, I see the same kind of thing happen all the time. Will they ever get it? I’m not so sure.
The problem is that we have to get over ourselves as Canadians. There is a time to be Canadian. We also have to operate businesses.
I suggest that the right answer is to CANADIANIZE the process! Don’t just swallow what they are feeding you but don’t complain. Create your solution.
Because of numbers in the US, they can do the rah rah thing and get away with it. 10% of 350 million is still an opportunity of 35,000,000. In Canada, 10% of 35 Million is only 35,000. That means we saturate a market faster. That also means we have to reach a much bigger percentage to be successful.
The relationship here is like the older and younger sibling. Sometimes we resist hearing each other for no logical reason. We take it for granted that the other will understand.
To reach a larger segment here we have to understand that Canadians are very different and don’t like the “rah rah”. We typically look for a more subdued and professional approach. Don’t feed me hype, show me value and stop trying to sell to me. Help me to buy, there is a difference.
You can either complain that the Americans aren’t hearing you or you can create a uniquely Canadian solution.
Complain or solve? Which will it be?!
The choice is yours to make.
Make it a great day!
P.S. What am I thankful for today? I’m thankful to be Canadian. I’m thankful for the ability to think outside the box. I’m thankful for opportunity.
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