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MLM (Multi Level Marketing) companies today have more credibility than most “legitimate” businesses. Compared to when I started working, loyalty of “legitimate business” to employees is rare and full time employment with a living wage is almost non-existent. The problem is that MLM associates allow themselves to go on the defensive and feed the myth that having a MLM business is less respectable.
MLM
MLM is a business model, a method of marketing services and products. This method directly rewards the efforts of a professional sales team for their sales production. Like the insurance, real-estate and similar industries, there are rewards for expanding a team and training them.
Multi Level Marketing companies allow an individual to develop their own book of business with much lower overhead than most “legitimate” businesses. The opportunity is there to develop a team and leverage the efforts of many to increase profitability. You are your own business owner and make the decisions on how you want to grow. Yes, like any franchise, there are guidelines like not being involved with competing companies.
Some MLM companies have a one time fee to start the business and require the participation in a service with monthly fees, others may (or may not) have a fee but require the maintenance of inventory. You need to find one that fits you. The beauty is that you can try different businesses to find the one that fits without destroying your bank account.
In my opinion, MLM is the fairest and most democratic business model. This type of business is driven from the “bottom” up. The sales team is more likely to effect change when needed because the underlying corporation respects and understands that the sales team makes business happen and saves the company huge amounts of marketing dollars.
MLM Credibility
“Legitimate” companies will have you believe that Multi Level Marketing is a pyramid scheme. Companies work very hard to ensure the myth is perpetuated.
Let’s work toward building MLM credibility. Recruit responsibly. Under promise and over deliver. Building your business is rarely easy. You will have to work hard, mostly on yourself, if you are to be successful in sales of any kind. People who are successful in building a business will go through a lot of trial and error before finding what works for them. Make sure your prospects understand that there will be many sleepless nights, a lot of learning and many mistakes along the path to success. There is no success without “failure”.
Take A Look At Yourself
You likely came across this blog because you are frustrated with a MLM opportunity. You were told that there was a pot of gold at the end of the rainbow and that anyone can get their own pot of gold. Whether you have a job or a business, the reality is that your success is dependent on your willingness to fail your way to the top. The person who gets frustrated and stops is guaranteed failure with no hope of success. On the other hand, if you are that person who takes the time to get back up and figure out what needs to be changed in order to move forward again, you will succeed.
Are you willing to fail your way to the top?
Just Decide
Whether that “pot of gold” is financial independence or just the ability to take control of your life, it’s up to you to decide what you want, what you are willing to do and who you want to take with you. It all starts with a decision.
What will you decide?
Make it a great day!
Barry
P.S. What am I thankful for today? I’m thankful for coffee. I’m thankful for my job. I’m thankful for opportunity to improve.
What are you thankful for today?
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