MLM, direct or affiliate marketing people often ask “are you looking to start your own business?”. A surefire way to scare people away! If you want to know what works, ask some of your MLM friends “how did you join?” to better understand what works. I need to acknowledge Lindsay Tompkins here for triggering my thoughts on this blog. Lindsay is always working to lift up direct marketing people. Check her out at http://socialtrainingwithlindsay.com!
MLM, Direct or Affiliate Marketing
Multi-level Marketing (MLM) has a terrible perception and I’m afraid it’s for good reason. Direct and affiliate marketing are somewhat different but get lumped in with MLM. Many have a greater emphasis on recruitment than product or service sales. Personally, I think those companies have it wrong but, who am I to say! But, MLM is a great way to build a team to work together on your business without having overhead costs like payroll.
Direct selling is a little different in that the emphasis is definitely focused on product sales. Some allow for some team building but typically in a more limited way. Affiliate marketing is more passive in nature and pays you a small piece of the profits from product or service sales. Usually through using links tied to your posting.
Are You Looking For A Business?
People who are “looking” probably already have a business or are well on their way to establishing one. When it comes to MLM, we are actually looking for people who may not realize they could actually run one. Chances are they don’t have the financial resources or lack training and support.
This is where various forms of multi-level or direct marketing models excel. Many MLMs provide training that over time may actually exceed what you could achieve through formal education like college or university. Sshhhh! Don’t tell anyone I said that!
What Made You Join?
Lindsay Tompkins did a Facebook Live on Tuesday, November 13, 2018 entitled “No one wants to start a business! (It’s true!). Afraid I can’t link for you as it was in a closed group through her social media training site. The comment she made that triggered this blog was that instead of asking people if they are looking for a business, ask people that are already involved “What made you join?”.
She goes on to talk about how most people already consider themselves either too busy or not qualified to start a business so find out what made others join. I find that it may be they were worried about funding a child’s education, or some other major life event, and couldn’t see how that would happen and someone asked them enough questions to understand how to help them understand there was a solution if they were willing to spend some time learning how and what to do.
So I ask, if you are currently involved in some kind of marketing business, what made you join?!
Make it a great day!